Respect the operator.
Support the people who know the venue. Give staff clear information and room to exercise their judgment.
Useful tools. Informed decisions.VENUES. DRIVERS. CONNECTION.SIM RACING PLATFORMS
A connected future for sim racing.
We’re building tools for venues and experiences for drivers, grounded in the everyday work of sim racing.
Explore our products
Built on an MVP already in operation.SCROLL TO EXPLORE
01 / COMPANYOur perspective
From venue operations
to better experiences.
A better experience
starts behind the scenes.
Every visit brings together a booking, a seat and the people who make it happen. We start with the practical work of running a sim racing venue: organizing reservations, coordinating sessions and helping staff make informed decisions.
3B EQUITY is developing PADDOCK CHECK for venue operators and planning COCKPIT CHECK for drivers. Our aim is to connect the work behind each visit with the way people discover and enjoy sim racing.
GROUNDED IN OPERATIONS. BUILT FOR CONNECTION.
02 / PRODUCTS & DIRECTIONTwo products. A shared purpose.
Our products
and direction.
PADDOCK CHECK starts with the venue.
COCKPIT CHECK looks toward the driver.
Together, they shape our direction.
01PADDOCK CHECKFOR VENUES · IN DEVELOPMENT
We’re developing PADDOCK CHECK to bring reservations, seat schedules and daily venue operations into one clear workflow. Its direction is informed by the practical needs of operators, with staff retaining control of decisions on the floor.
PRODUCT FOCUS
- Customer reservations
- Seat and session planning
- Venue administration
In development. The operating MVP is the foundation for this product.
02COCKPIT CHECKFOR DRIVERS · PLANNED
COCKPIT CHECK is our planned platform for discovering sim racing venues and experiences. We envision a clearer path from finding a place to drive to choosing a session and making a booking.
PLANNED FOCUS
- Venue discovery
- Experience selection
- Booking access
Planned. This platform is not yet available.
03Connected experiencesACROSS BOTH PRODUCTS
Our shared direction connects each venue’s own customer page and booking experience with a future discovery platform. Venues should be able to express their identity while giving drivers a clear, consistent way to plan a visit.
SHARED DIRECTION
- Venue identity
- Clear customer information
- Connected booking experiences
A direction across PADDOCK CHECK and COCKPIT CHECK.
04Beyond bookingFUTURE DIRECTIONS
Beyond the booking workflow, we’re exploring ways to support staff handovers, keep track of equipment issues and make operating information easier to use. These are areas for future exploration, guided by real venue needs.
AREAS TO EXPLORE
- Staff handovers
- Equipment issue tracking
- Operational insights
Future directions, not currently offered features.
03 / OUR APPROACHFrom understanding to improvement
Understand. Build.
Connect. Improve.
Start with the work behind each visit.
Build what makes that work clearer.
Let experience guide what comes next.
- 01UNDERSTAND
Start with the venue.
Look closely at reservations, sessions and staff routines. Understand where everyday work becomes harder than it needs to be.
Venue needs · Practical priorities - 02BUILD
Strengthen the foundation.
Focus on clear booking and operating workflows. Build around the decisions that staff need to make throughout the day.
Booking flow · Operational clarity - 03CONNECT
Bring the experience together.
Connect the venue’s customer page and booking journey with our longer-term direction for discovery and participation.
Venue identity · Driver experience - 04IMPROVE
Learn from everyday use.
Use operator feedback and relevant operating information to identify what needs attention and guide the next improvement.
Feedback · Informed next steps
ONE CONNECTED APPROACHFrom everyday operations to the next driving experience.
04 / OUR PRINCIPLESWhat guides our decisions
The principles
behind our products.
Clear priorities for the tools we build
and the experiences we aim to support.
Keep the visit connected.
Help each venue express its identity while making the path from discovery to booking easier to understand.
A clearer journey for every driver.Use data with purpose.
Focus on information needed for bookings and operations. Let relevant operating insights guide improvement.
Collect thoughtfully. Learn responsibly.START A CONVERSATIONPartnerships & inquiries
Let’s build
what’s next.
We welcome conversations with industry partners, investors and people shaping sim racing. Tell us where our work could connect.
DISCUSS A PARTNERSHIP
A shared interest.
A useful conversation.
- 01Get in touch
- 02We review
- 03We reply
THANK YOU FOR REACHING OUTYour message
Your message
is with us.
We’ll review your inquiry and reply using the contact details you provided.
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